Identifying new startups, emerging technologies, and trends to support clients who wish to understand the market or to partner with others in the space. Client projects vary in support levels as desired, from reporting all the way through project facilitation. This includes:

o   Reports on trends/technologies;

o   Recommendations of potential partners;

o   Coordination of introductions; and

o   Ongoing support for collaborative projects.

Offering expert advice and guidance to startups and other partners who wish to work with or alongside existing players (OEMs, suppliers, etc.) on how best to position themselves and approaches that best resonate with them. This can include identification of specific groups and individuals to target for meetings and introductions, as well as assistance developing presentations and materials for meetings.

Leveraging expertise in usability and accessibility to assist teams developing customer-facing automotive and mobility products, including in-vehicle infotainment, navigation, and mobile apps. Examples:

o   Participation in ideation activities to develop user-focused product and feature ideas;

o   Customer research to understand user pain points and verify market fit of proposed solutions; and

o   Identification of potential partners and/or competitors in the product space.